How a Marketing Leader at Ceridian and Shopify Unlocked the Power of Video
#VideoHosting #VideoMarketing #B2BVideoStrategy
Andrei Vexler is a marketing leader who’s no stranger to video strategy. In his time at Ceridian, he built successful marketing funnels and used video messaging to enhance the company’s outreach. And now that he’s head of Video Marketing at Shopify, he’s leading a massive 4,500-video migration project that involves launching a new video platform from scratch.
In this session, Andrei covers:
- Strategies for integrating video marketing into company outreach
- How to analyze and select the right video platform
- Lessons learned from a large-scale video migration process and how AI is helping support it